The nominee will have worked extensively with individuals and the key people in their lives to develop innovation in practice that promotes well-being and enriches individuals’ life experiences. This is a wide category, the impact may be organisational, strategic or at an individual level. It reflects the basic nature of change required at every level of service provision to meet the Welsh Government’s Personalisation Agenda. They will be aiming for genuine citizen led services. Examples of innovation need to be recorded, together with outcomes.